As my year-long project for my Graduate Diploma endorsed in Advertising, I worked in a team to create a  better direct-to-consumer communication for Rainbow Confectionery (based in Oamaru, NZ). We successfully sold the organising idea of “Share Awesomeness” to be used company wide, extensive strategy and a social media ecosystem.

My role as art director/creative in our team gave me the opportunity to make a fresh creative rationale and website for them (https://www.awesomeness.nz), including stop motion animation, colourful food photography and a feature on their charity “rainbow run”.